J-school career services switches to Twitter

Aug. 8, 2011 12:36 am

CHAPEL HILL
Many students think of social media as a way to connect with friends. But sites such as Twitter and Facebook are becoming important to career searches as well.

That’s why the journalism school at UNC-Chapel Hill is in the process of retiring its job-announcement listserv in favor of a Twitter account, said Director of Career Services Jay Eubank.

In early June, the Twitter account @UNCJSchool posted this message: “Jay Eubank retires the #uncjomc jobs/internships listserv and moves to Twitter. Follow @UNCJCareers. More info on the way.”

But the job-announcement listserv, JOMCCAREERS, hasn’t been completely shut down yet.

The Twitter account will enable the school’s Division of Career Services to promote career opportunities available to students.

Requiring students to use a Twitter account will make them more marketable candidates for journalism jobs, Eubank said. Many entry-level jobs require candidates who are social-media savvy, so creating a personal Twitter account will help students find job opportunities and become qualified. Some employers now conduct job searches entirely on Twitter, Eubank said, so having an account may make students visible to potential employers.

MaryAnn Barone, a 2011 journalism school graduate, said she uses Twitter to see the human side of editors and learn more about them. But she still sends editors emails in addition to tweets, and recommends using Twitter as a supplement to networking emails, not as a replacement.

Sierra Piland, a journalism school student and assistant art director at Southern Weddings Magazine, said that social media is an essential component of her job.

“Wedding bloggers, vendors (such as photographers and stylists), and brides all interact on a daily basis and build relationships via social media,” she said. “With Twitter being a large part of my job, it really has helped me establish myself as a professional and take social media to the next level.”

This article was reported for the J153 News Writing course at UNC’s School of Journalism and Mass Communication.