Tuesday is Ben and Jerry’s 34th free cone day in honor of the company’s April 3 anniversary. Free cone day has been an annual event since the original Ben and Jerry’s opened its doors in Vermont in 1978. All 800 U.S. scoop shops will participate today in addition to locations in 28 other countries. The event will last from 12 p.m. to 8 p.m.
The Christian Science Monitor reports that free cone day was created by Ben Cohen and Jerry Springfield as a thank-you to devoted customers. The Ben and Jerry’s ice cream chain began as a small business after the two friends took an ice-cream-making class. The company grew successful through the years, receiving an award from Ronald Reagan and eventually selling to a food production conglomerate, Unilever.
Ben and Jerry’s has created many unique ice cream flavors including “AmeriCone dream,” which was recognized on the Colbert report and “Late Night snack,” featured on Late Night with Jimmy Fallon.
Watch a clip from the Colbert report featuring the ice cream flavors here.
In 1992 Ben and Jerry's was the first national brand of ice cream flown into outer space. Today, Ben and Jerry's lovers everywhere can indulge in a favorite classic like "Phish food" of "Cherry Garcia" or try a new flavor like "Cinnamon cereal swirl."There are also a number of flavors expressing the company's lasting support of environmental and human rights. The "Chubby Hubby" ice cream flavor was renamed "Hubby Hubby" in 2009 to support gay rights. The company protested opening the Arctic National Wildlife Refuge to oil drilling by leaving a 900-pound baked Alaska on the front steps of the U.S. Capitol building in 2005. Ben and Jerry's has been affiliated with the Children's Defense Fund and the humane society as well.